Case study · 01
Senoa
An event management and campaign platform built for the moment demand outstrips supply—and someone has to explain why the answer was fair.
leaves a trail.
01—24
The product
Organizers use Senoa to run everything from a single invite-only dinner to a recurring, multi-city series—publishing events, handling registration and guest communication, and managing check-in on the day.
But Senoa’s real work starts when an event stops being a room and becomes a queue: a campaign with more applicants than spots, where every decision needs to hold up to scrutiny after the fact.
01 · Events
Every format.
One system.
Public, unlisted, or invite-only. In-person, virtual, or hybrid. Organizers publish the event, then manage registration, guest communication, and check-in from the same place.
02 · Campaigns
Beyond RSVP:
applications with rules.
Applicants apply, eligibility rules decide who qualifies, and rewards are distributed against whatever criteria the organizer sets.
03 · Fair selection
1,000 coupons.
20 cities.
No black box.
Senoa runs quota-based, weighted, random, or scored selection and keeps a full audit trail of how every decision was made. No spreadsheet macros. No “trust us.”
That’s Senoa.
Now, what are we building together? ↗